ACMobility, Honda Cars Philippines, Inc. Open Bacoor Dealership, Celebrates 10,000th Tree Milestone in Sustainability Commitment through ACRE Movement

Bacoor, Philippines – ACMobility, the largest dealer network for Honda Cars Philippines Inc. (HCPI), officially opens its newest dealership in Bacoor, Cavite. Rising as a state-of-the-art facility, Honda Cars Bacoor is dedicated to delivering outstanding customer

experience, and innovative automotive technology.

The opening likewise marks a significant milestone in Honda Cars’ sustainability push. The occasion also celebrates the planting of its 10,000th tree in line with ACMobility’s environmental program, the ACRE Movement.

“We are proud to unveil Honda Cars Bacoor, a facility that embodies our commitment to excellence in service and a forward-thinking approach to environmental responsibility,” stated Jaime Alfonso Zobel de Ayala, CEO of ACMobility. “This dealership is more than just a showroom—it is a hub for community connection and a step forward in our environmental stewardship through the ACRE Movement.”

A Dealership of Many Firsts: Enhancing the Customer Experience at Honda Cars Bacoor

Spanning an impressive 3,351 square meters, Honda Cars Bacoor is the 11th Honda-ACMobility dealership in the Philippines. It was meticulously designed to present the best offerings, including vehicles, parts, and advanced-service facilities. Its strategic location allows it to effectively reach a wider audience and serve the community of automotive enthusiasts south of Metro Manila. The dealership features a five-car display in its showroom, with space designed to showcase the full range of Honda models. Meanwhile, the customer lounge is designed with a large window overlookingthe service bays, offering an immersive experience and reinforcing Honda’s focus on customer education and engagement during service visits.

Notably, it is the first Honda-ACMobility location to feature an open workshop, allowing customers to observe their vehicles being serviced—an innovative approach that aligns with Honda’s commitment to transparency and trust.

Honda Cars Bacoor also boasts the distinction of being the first Honda-ACMobility dealer to implement the brand’s new corporate image, reflecting the global branding and designed standards of Honda's full dealership concept.

State-of-the-Art After-Sales Facilities

Honda Cars Bacoor features state-of-the-art after-sales facilities with eight service bays equipped with complete diagnostic tools and computerized wheel alignment to provide top-tier maintenance and repair services.

The dealership offers specialized services like Honda Sensing Calibration and complete tire services (mounting, balancing, and alignment), ensuring every vehicle receives expert attention. In addition, the facility includes Active Reception Service Bays designed for customer comfort, with dedicated spaces for vehicle inspections and walkarounds, along with Vehicle Health Checks for tire and battery scanning to streamline the service process.

To enhance the customer experience, Honda Cars Bacoor has implemented a one-to-one service accommodation system, with personalized attention from dedicated service advisors throughout the visit. The dealership’s lounge area provides a relaxing atmosphere, allowing customers to comfortably wait for their vehicles. High-value repair services and a secure retention and repurchase program further strengthen the long-term relationship between the dealership and its customers, ensuring exceptional service at every visit.

10,000th Tree Milestone: Commitment to Sustainability and Community Engagement

In line with its sustainability goals, Honda Cars Bacoor is proud to be part of ACMobility’s ACRE Movement. The ACMobility ACRE Movement is dedicated to promoting environmental responsibility and supporting the restoration of Ayala Land Inc.’s carbon forests.

As part of this initiative, Honda Cars through Iconic Dealership Inc., the retail service arm of ACMobility, has committed to planting one tree for every new Honda vehicle sold. Known as the Gift of Tree initiative, this collaborative effort recently reached a major milestone, with 10,000 trees now planted in AyalaLand’s Carbon Forest in Alaminos, Laguna, and Kan-Irag, Cebu Carbon Forest.

The 10,000th tree milestone is also being commemorated during the dealership opening, where Dexter Zacarias Marcos of General Trias, Cavite, is honored as the 10,000th recipient of the Gift of Tree. With his purchase of a 2024 BR-V from the Bacoor dealership, Mr. Marcos is awarded and recognized for his contribution to the program’s success.

The Gift of Tree program pioneered by the ACMobility ACRE Movement has been successful in its reforestation efforts. It contributes to the greening of local communities and reinforces ACMobility and its partners’ commitment to environmental stewardship.

Looking ahead, the movement aims to expand its reach and impact beyond the 10,000th tree, with plans to create sustainable communities where people can thrive. This forward-thinking approach reflects Honda's dedication to not only promoting sustainable mobility but also fostering a greener future for generations to come.

“Opening Honda Cars Bacoor represents our commitment to not only enhancing the car-buying experience but also prioritizing environmental sustainability,” said Antonio "Toti" Zara III, Head of Automotive Retail and Distribution of ACMobility. “This initiative reflects our mission to integrate eco-friendly practices into every aspect of our operations, ensuring that we contribute positively to the communities we serve while promoting sustainable mobility.”

ACMobility invites everyone to visit Honda Cars Bacoor and explore the exceptional lineup of vehicles and services. The facility is open Monday through Saturday, from 8:00 AM to 7:00 PM and 8:00 AM to 5:00 PM on Sundays, with the service center open from Monday to Saturday, 8:00 AM to 5 PM. The new dealership provides convenient access to exceptional automotive care whenever needed.